乐鱼真人

深圳柯赛标识智能科技有限公司
CN

英国素食品牌标识和包装的全面升级

发布时间:2019-01-14
英伦吃素知名产品品牌 Just Wholefoods 的知名产品品牌标牌和再生开展了局面提升,这这家独有的单位,研发成体系作品植被和纯素干比调物和棒棒糖。比调物适于备考,是正忙居住方式的满意考虑。

英国素食品牌标识和包装的全面升级

项目方期待运用经济经济实用的规划计划安全理念,为20很多年后的成品保证不清、有凝结力的系統克服计划,很多年后来成品系列表越做越长,却一只是没有保持一致的彩盒规划计划。


“商品品脾重造的击败是提供的一种新的标签和包装箱制作,认真贯彻的成分的重量,并对不上商品有过度做出承诺。商品品脾梦想称为每本人的食材,而实际上仅是花草用作品,那是商品品脾重造的内在”。Rob Hall 表示法。


精确性的标志食用重复斜体英文符号,牢固树立各性和顏色或色温的更换玩法,为Just Wholefoods 带动微弱的双从代表什么意思。这种简短的的知名品牌可进一步创造出一个俊俏好用,波普艺术家复古风的插图图片,建造出与众不同而自由主义(有观念/有实行)的的知名品牌各性。


Studio h has redesigned the brand identity and packaging design for Just Wholefoods, an independent company who produce a range of plant-based and vegan dried mixes and confectionery. The mixes are easy to prepare and ideal for busy lifestyles. Studio h were tasked with applying a design rationale to give clarity and cohesiveness to a 20-strong product range that had grown organically over the years with no unified packaging design. “The challenge with the redesign was to create a new identity and pack design that conveys the quality of the ingredients and doesn’t overpromise on the product. The brand’s desire to be food for everyone and not just a plant-based alternative was at the core of the redesign”. says Rob Hall, Creative Partner, Studio h. The straightforward block logo uses random italicised letters to introduce personality and colour or tone shift to give Just Wholefoods a subtle double meaning. This brand simplicity helps to frame the playful, pop art style illustrations creating a distinctive and democratic brand personality.
在线咨询在线咨询
18503056238 在线咨询
在线留言 在线咨询

微信关注 在线咨询